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Privacy policy

Last updated: 2026-01-11

gsPsychology AB (“we”, “us”, or “our”) is committed to protecting your personal data and handling it in compliance with applicable data protection laws, including the General Data Protection Regulation (GDPR). This Privacy Policy explains what data we collect, why we collect it, how we use it, and your rights regarding that data.

1. Who We Are

gsPsychology AB is a Sweden-based company offering psychological education and self-guided digital programs for mental health. Our digital programs and newsletters are educational in nature and do not constitute clinical treatment or establish a therapist–client relationship. 

2. What Personal Data We Collect

We may collect and process the following categories of personal data:

  • Identification details: Name and contact details (email, phone).

  • Technical data: IP address, browser type, device type, and anonymized usage patterns collected via Google Analytics.

  • Transaction data: Purchase history and payment confirmations (note: we do not store credit card information).

3. Why We Collect It

We process your data to:

  • Deliver newsletters, free guides, and digital programs you request

  • Manage purchases and access to content

  • Improve website performance and user experience

  • Comply with legal and accounting obligations

We only send emails if you have actively signed up, and you can unsubscribe at any time.

4. Legal Basis for Processing

We process personal data based on:

  • Consent (for newsletters and email communication)

  • Contractual necessity (to deliver purchased digital products)

  • Legitimate interest (to improve our services and website)

  • Legal obligation (for accounting and compliance purposes)

5. Cookies and Tracking

We use tools such as Google Analytics and Google Ads to understand how visitors use our website and to improve our content and services.

These tools may use cookies or similar technologies and may process anonymized data outside the EU/EEA in compliance with GDPR through approved safeguards such as Standard Contractual Clauses (SCCs).

You can manage cookies through your browser settings and opt out of Google Analytics via the Google Analytics Opt-out Browser Add-on.

6. Sharing of Personal Data

We do not sell your personal data.

Your data may be shared only with trusted service providers who help us operate our website, email delivery, and payment systems, and only for the purposes described above. All partners are required to comply with GDPR.

7. Your Rights

You have the right to:

  • Access your personal data

  • Request correction or deletion of data

  • Restrict or object to processing

  • Withdraw consent at any time (without affecting lawfulness of prior processing)

  • Request data portability

  • File a complaint with the Swedish Authority for Privacy Protection (IMY)

To exercise your rights, please contact us at: [email protected]

8. Clinical vs Non-Clinical Services

When you purchase our self-help program, that use does not establish a therapeutic relationship.

9. Changes to This Policy

We may update this Privacy Policy periodically. Any changes will be posted on this page with a revised “Last Updated” date.